Five years ago, University of Utah Magazine underwent a transformation—new look, fresh content, and a goal to better connect you with the U. We checked in on how we’re doing to guide the next five years. Reader feedback shows more than half read every issue cover to cover, and 84 percent feel the magazine strengthens their connection to the U. Here’s some of your other feedback.
We asked readers to share how the magazine resonates, and you responded enthusiastically:
“I started receiving the magazine about five or so years ago. I was blown away to see how far my little university in Utah has come. The magazine is so well done, but I think what it does best is casually showcasing amazing research and accomplishments in a way that’s approachable and surprising. I got my master’s at Stanford and also receive their magazine, and Utah Magazine is every bit as good or better.”
“I have 13 grandkids (and one more on the way!), and while not all of them are old enough to read the alumni magazine yet, I love sharing little stories from it with the ones who are. I’m always hoping as many of them as possible will choose the U someday.”
“I didn’t attend the U myself, but over the years I’ve come to feel like part of the family. I give because I believe in education and in the power of opportunity—and every time I read the alumni magazine, I’m reminded why it matters. It’s not just a university—it’s a community making an impact, and I’m proud to support it.”
“I graduated from the business school years ago, and now I’ve got three kids of my own. Two of them are really into the arts... As a parent, it’s encouraging to see the U supporting those paths and showing that success doesn’t have to follow just one formula.”
“The writing is surprisingly engaging. Feels more like a magazine than a press release. Keep up the good work!”
“I’m so impressed with how far the University of Utah has come. I feel like this latest evolution of the magazine from Continuum shows how the U is stepping onto the national scene. We also get a magazine from Michigan State, and the U’s is so much better.”
“I graduated more decades ago than I care to admit, but I still feel a strong connection to the U. The alumni magazine is something I always look forward to—it brings back memories while also showing just how far the university has come… It makes me proud to be part of that long history, and even prouder to see the U continuing to grow and evolve.”
Social Spotlight
Part-time Utah resident, actor, and U fan Ty Burrell (aka Modern Family’s Phil Dunphy) got photographed flashing the U at a recent Utah Jazz game. Thanks for bringing that classic Dunphy enthusiasm, Ty!
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