Swoop has a cherry new ride that’s turning heads and shaping futures. Red Betty, a restored 1953 Chevy 3100 pickup, is the first officially branded vehicle in the U’s new Red Metal Motors scholarship program. Here’s how it works: The university customizes a classic vehicle to rep the U at parades, community events, campus celebrations—wherever Swoop lands for a visit. When it’s time for a new model to take the spotlight, the vehicle is auctioned off to fund U student scholarships and future Red Metal Motors builds.
Utah-based Resurgence Automotive rebuilt Red Betty with a new body (painted Utah Red, of course) and a modern powertrain and other features. The truck is decked out with U details: U logos on the instrument panel and wheel covers, Swoop’s signature on the dashboard, “Utah” on the tailgate, and wood flooring from the Huntsman Center lining the bed and running boards.
Red Betty’s auction is slated for early 2027. Follow @uofuredmetalmotors on Instagram or visit redmetalmotors.utah.edu for auction info and upcoming Red Betty appearances.
Truck looks AWESOME! They did an amazing job with the restoration! Very cool cause!! GO UTES!