LOVE Arrives at the U

The Utah Museum of Fine Arts installed Robert Indiana’s iconic LOVE sculpture (Red Outside Blue Inside) on its south lawn. One of the world’s most recognizable artworks, the 12-by-12-by-6-foot piece now stands as a permanent cultural landmark at the University of Utah. The effort to bring the $4.5 million sculpture to campus was initiated by university donors and state leaders in part to highlight the role UMFA plays as the State of Utah’s official art museum. Bringing LOVE to the university was made possible through a combination of state support and private funding, ensuring that maintenance, conservation, security, and long-term stewardship were built into the acquisition from the outset, treating the sculpture as a public art investment for future generations.