Rushing Toward His Dreams

Don’t let his Provo roots fool you. Skyler Sorenson BS’25 (pictured above) may have grown up one block from LaVell Edwards Stadium, but he’s a diehard Utah fan. His passion for Utah Football was so great, in fact, that it led to a career. Sorenson is the founder of Field Rush, a national college football platform with more than 220,000 Instagram followers. And he launched it from his dorm room.

The idea took shape during a rough period in Sorenson’s first year at the U.

“I felt lost,” he says. “I had played basketball my whole life, and when I got to college, I felt like I didn’t have a purpose anymore. I wanted to give myself something to focus on.”

So he followed his other passion: creating content about Utah Football. As he poured himself into the project, it gained a legitimate following. A business major in the David Eccles School of Business, Sorenson also found himself drawn to entrepreneurship classes.

“I was inspired to start thinking about how I could turn Field Rush into a full-fledged business,” he says.

As Field Rush grew, Sorenson built a team of content creators. Then came a breakout moment. The crew posted a graphic of a fictional football helmet for the University of Idaho, rebranding the Idaho Vandals as the “Fightin’ Taters.” The joke went viral, catching the attention of Idaho’s creative team.

“They reached out and said, ‘We want this for a game,’ ” Sorenson says. Field Rush helped finalize the design, and the helmet was featured on ESPN’s College GameDay. “I never thought merchandise or design collaborations would be part of our business, but here we are.”

That success led Sorenson to the Doman Innovation Studio, an incubator at the Eccles School that helps entrepreneurs turn ideas into sustainable businesses. He credits its director, Cord Bowen, with giving him the confidence to pursue Field Rush full time after graduation.

“I just want to build this with my team and keep celebrating the sport I love,” Sorenson says. “Our slogan is ‘Rush That Damn Field,’ which, to us, means chase your damn dreams. That’s exactly what I’m doing.”